Archives for November 2012

Samsung's galactic marketing budget

It’s bigger than than Apple, HP, Dell, Microsoft and Coca Cola’s combined. Continue Reading

Darth Vader Pepsi Takes Marketing to the Dark Side

Lest you still long for the good old days when Star Wars wasn’t owned by Disney, we present one of the last legacies of Lucasfilm: a partnership with Pepsi in Japan that yielded the world’s first official Darth Vader cola. The Vader version of “energy cola” — which adds royal jelly extract, ginseng and guaranaContinue Reading

Samsung's galactic marketing budget

It’s bigger than than Apple, HP, Dell, Microsoft and Coca Cola’s combined. Continue Reading

Punk Rock Branding: How Bruce Pavitt Built Sub Pop In An Anti-Corporate Nirvana

The man who helped introduce the world to Nirvana shares stories from the band’s first European tour–a pivotal eight days for Kurt Cobain, Sub Pop records, and rock ‘n’ roll as we know it. It’s 1990. Bruce Pavitt and Jonathan Poneman are in New York City visting Sony Records, the biggest label in the world.Continue Reading

Take A Look Inside Jim Henson’s Creative Process With “Imagination Illustrated”

Henson Company archivist Karen Falk has collected the result of Jim Henson’s unceasing creativity in a new book. Here, she shares thoughts (and images) on Henson’s work and on the process of putting the book together. Digging around in Jim Henson’s journal and endless collection of Muppets-abilia would be a dream job for anyone ageContinue Reading

5 Tips for Designing Holiday Marketing Promotions That Work

5 Tips for Designing Holiday Marketing Promotions That Work To help give you that extra boost of success, here are some tips on how to design your holiday marketing promotions to get results… 9 Ways Small Businesses Attract Lawsuits SCORE(Posted on 11/29/2012) Lawsuits filed by disgruntled employees or independent contractors against small businesses are oneContinue Reading

Let’s Face it: Most Social Media Marketing Is a Waste of Time

The social media marketing backlash has begun. Blame the unlikely team of The Onion and IBM. The former dropped a pitch-perfect takedown of socmedia “experts” right before Thanksgiving. Then Big Blue released data that showed Facebook had almost zero effect on Black Friday sales, and Twitter actually had zero. The one-two punch confirmed my deepContinue Reading

Morning Advantage: Can Personal Branding Go Too Far?

Telling your story —and telling it well — is key to developing your digital brand in a competitive work world. But for some professions, crafting this narrative can raise ethical questions. In this past weekend’s New York Times Magazine, Lori Gottlieb takes us into the world of branding consultants for psychotherapists, who help practitioners inContinue Reading

10 Low-Cost Marketing Tactics You May Have Overlooked

10 Low-Cost Marketing Tactics You May Have Overlooked Ready to expand your marketing efforts? Give one of these ten low-cost, often overlooked tactics a try… 7 Myths About Taxes and Tax Planning SCORE(Posted on 11/28/2012) When it comes to the ever-changing tax code, it can be hard for a small business owner to keep up.Continue Reading

4 Ways to Be More Creative and Productive

Do you ever find yourself thinking, “Well, I could move to San Francisco, or New York, or China or Chile! And I could work in tech, or fashion, or marketing or something else!” while another voice in your head says, “This is my list of things to do today. I need to go buy groceries,Continue Reading