Archives for September 2013

Is This the World's Most Creative Manufacturer?

How the renegade design company Quirky uses the power of community to develop, make, and sell a torrent of useful objects. Let’s imagine you have an idea for how to reinvent the hair dryer. You’re excited enough to sketch this brilliant concept and even–if you have the engineering acumen–to describe its inner workings in theContinue Reading

Wanted: Good Policy for Small Business Growth

The threat of a government shutdown and theatrics in D.C. distract from the main event: long-term economic prosperity. If your car drives off a boat ramp or a bridge into the water, you have eight or nine seconds to get your car windows open. If you delay by, let’s say, trying to open the doorContinue Reading

Social Search: What It Is and How to Add It to Your Marketing Strategy

As your social media postings become more important in search, digital marketing expert Stephen Woessner offers up some tips on leveraging this tool. Continue Reading

How a Creative Hobby Can Do Wonders For Your Business

Evernote’s Phil Libin began playing piano at age 41. Now, his company is more harmonious, too. A new intern here recently asked me, “What’s the one item that you can’t work without?” Can’t is too strong a word, but I did get something a few months ago that is helping my work more than IContinue Reading

Pre-Marketing: Ford's Mulally to Microsoft?

Also: Carlyle buys into Beats. Continue Reading

Apple Tops List of World's Most Innovative Companies… Again

For the ninth year in a row, Apple has topped Boston Consulting Group’s annual list of the companies leading the charge in defining what’s new and cool. Continue Reading

Creative Conversation: Robert Reich and Jacob Kornbluth, From the New Documentary "Inequality For All"

In a year awash with Hollywood sequels––three of the top five grossing movies so far––director Jacob Kornbluth and former Secretary of Labor Robert Reich have created a truly original film: a documentary about the economy with clever infographics, sure, but also plenty of drama, heartbreak, and even humor. Inequality for All, which opens in selectContinue Reading

Pre-Marketing: Ford's Mulally to Microsoft?

Also: Carlyle buys into Beats. Continue Reading

Apple Tops List of World's Most Innovative Companies… Again

For the ninth year in a row, Apple has topped Boston Consulting Group’s annual list of the companies leading the charge in defining what’s new and cool. Continue Reading

The Reality of Social Media Marketing Crushes Expectations

Posting pictures on Facebook and interacting with fans may sound like fun, but that’s not always the case. When you’re running a business, it can be just one more job to do. It’s also a task with an uncertain return on the investment of your time and money. All this may make one yearn forContinue Reading