Archives for December 2013

The Three Most Innovative Companies of 2013

One can naturally debate any system that seeks to crown the world’s most innovative companies. Boston Consulting Group’s list, which relies heavily on surveys asking senior executives to name the companies they perceive to be innovative, risks succumbing to the halo effect, where generally successful companies are assumed to be good at everything. Forbes’s mathematicalContinue Reading

Tagline Takedown: Too Often, Champagne Marketing is Flat

Fewer holiday revelers are uncorking French champagnes this season. Can tasteful slogans and elegant websites lift lagging brands’ spirits? Champagne makers are anything but bubbly after posting a second straight year of poor sales. According to industry sources, the French champagne industry is experiencing a perfect storm caused by the poor European economy, declining demandContinue Reading

8 Creative Ways to Use Your Smartphone Underground

We live in a commuter’s world, but our smartphones have yet to catch up. Without cell service or Wi-Fi in the subway or on airplanes — although that may change — we’re forced to interact with our (generally unpleasant) surroundings. Or maybe not See also: 10 Better Alternatives to Your iPhone’s Native Apps Now thoseContinue Reading

4 Marketing Resolutions for 2014

Kick off 2014 with these smart online marketing strategies for your business. As 2013 wraps up to a close, it’s time for that annual rite of passage: New Year’s resolutions. This year, in an effort to prevent these resolutions from becoming part of the 92 percent that fail, I’m going to make them specific, achievable,Continue Reading

Are You Wasting Your Marketing on Bots?

A new study suggests that up to two-thirds of Web traffic comes from bots, not humans. Do you know where your clicks are coming from? You’ve created a website with killer design, sophisticated structure to support SEO, and an elegant e-commerce engine. And what do you get for all that work? Some amount of sales,Continue Reading

The Content Marketing Forecast: 10 Predictions for 2014

2013 was the year of Red Bull. At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in Santa Monica and Austria. But as an industry, we owe it to ourselves to demand more and to look forward. 2014 is the year when the content marketing categoryContinue Reading

How to bust through barriers to business growth

Most businesses fail to scale up. Here are three obstacles you need to blast through if you want your business to grow. Continue Reading

Twitter Shares Soar to Record on Optimism for Mobile-Ad Growth

Twitter Inc., the microblogging service that held its initial public offering last month, rose to a record for a third trading day amid optimism that the company has room to expand sales in digital advertising. Twitter jumped 8.4% to $69.96 at the close in New York after rising 7.5% yesterday. The stock has surged 169%Continue Reading

The Best Advice For Working Smarter From Creative And Daring Minds

We’ve talked to an interesting cast of characters this past year — from a professional slack liner to a bike messenger turned spinning instructor. Proving that inspiration comes in unexpected places, here are our favorite lessons. At Fast Company we love eccentric, exciting characters and helping you work smarter. Read Full Story      Go toContinue Reading

3 Things Casting Directors Can Teach You About Content Marketing

Effective content marketing pairs the right people with the right material, something casting directors have been doing for years. Over the course of a few short years, companies that have built dedicated audiences by releasing fantastic blog posts, articles, and videos have built modern day empires. By this point, no one doubts that “content marketing”Continue Reading