Archives for June 2014

Learn About Driving Growth With Mobile at MobileBeat 2014

 Join our friends at VentureBeat as they host a special event about driving growth with mobile: MobileBeat 2014. MobileBeat –VentureBeat’s seventh annual event on the future of mobile — is gathering the industry’s brightest minds to unveil brand new case studies and strategies designed to help companies leverage mobile to accelerate growth. The event willContinue Reading

Be An Authority and Drive Sales With No BS Social-Media Marketing

The founder of two fast-growing supplement companies speaks about how his no-BS YouTube videos created a passionate following of customers. Continue Reading

How We Transformed Marketing at Electrolux

Marketers are racing to create seamless customer experiences that make it easy for consumers to engage at every touchpoint as they navigate the “decision journey” and beyond. Despite this revolution, leading appliance makers have been slow to adapt to the ways people learn about and purchase appliances. Electrolux was no exception – until recently. ManyContinue Reading

4 Steps that Pave the Way to Massive Growth

Sumo Logic, a data analytics firm, is growing by the minute. Here’s how. Continue Reading

Niche Marketing Best Practices: Achieving Targeted Profitability

To unlock growth for your company, adopt these best practices in niche marketing Continue Reading

How Africa Is Challenging Marketing

For the first time, Western stereotypes associating Africa with death, disease, poverty, and war are being replaced by the reality of demanding, brand-conscious consumers who happen to live in a challenging environment. For too long, “Africa” has been considered a homogenous mass rather than a multicultural continent of diverse citizens. The media-generated image of passiveContinue Reading

Catch Up With These 3 Big Waves in Marketing to Women

From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed. Continue Reading

Powerful Ways to Overcome Creative Block

Whether we’re designing, writing or brainstorming the next big idea, we’ve all experienced creative block. Here’s how you can overcome it. Continue Reading

The Single Biggest Lie in Digital Marketing

Think you can leave your digital marketing strategy up to algorithms and robots? Think again. Continue Reading

5 Reasons You Need to Get Better at Selling (Not Marketing)

Marketing helps you grow, but if you don’t know how to sell, your company won’t exist. Continue Reading