Archives for July 2014

Why TD Bank's Emotional 'Thank You' Video Is Marketing Magic

The viral video, which features a talking ATM that dispenses incredible gifts for customers, is as emotionally poignant as it is commercially impactful. Continue Reading

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren’t wedded to old money brands and that’s creating big opportunities for niche status symbols. Continue Reading

4 Problems With Wall St And The Innovative Companies Tackling Them

A review of some of the concepts and companies looking to give traditional Wall St finance businesses a run for their money. Continue Reading

What the Heck is Growth Hacking? A Few Experts Have the Scoop

What’s the deal with growth hacking? And how do you implement it? Meet the panelists at our upcoming “How To” conference who will give you the scoop. By Betsy Mikel (Editor, Women 2.0) Everyone’s talking about growth hacking these days — that mysterious and artistic science of quickly acquiring a bunch of new users getContinue Reading

How to Speak Geek: 5 Tips for Marketing and PR Pros

Tips for knocking down the marketing-tech silos. Continue Reading

Franchise Players: Never Stop Marketing

This franchising couple see every moment as a chance to advertise their franchise. Continue Reading

Produce Content Marketing That Customers Care About

You can’t just snap your fingers and produce great content. To get stories and images that people actually care about, you need to address the higher-order problems your customers are facing today or will face tomorrow. You have to do the sustained work of thinking through these problems and coming up with relevant insights. ConsiderContinue Reading

What You Don't Understand About Personal Branding

The CEO of Mightybell argues your personal brand is probably built on a very shaky foundation and suggests a trick to shore it up. Continue Reading

5 Common E-Marketing Mistakes Small Businesses Make

5 Common E-Marketing Mistakes Small Businesses Make This post has been generated by Page2RSS Continue Reading

5 Social-Media Tips to Enhance Your Marketing

Struggling to make your digital strategy work? Try these tactics. Continue Reading