Archives for August 2014

Business Process Best Practices: Achieving Growth by Pursuing Quality

To unlock growth for your company, adopt these best practices in business process improvement Continue Reading

Here is Why Interactives Are the Next Big Thing in Content Marketing

If infographics blew up because they caught people’s attention where a boring report wouldn’t, interactives are blowing up because they catch people’s attention — and hold it. Continue Reading

What My Mom Taught Me about Personal Branding

Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” Your startup reflects your personal brand, so harness all the positives you learned as a child. By Debra Walton (Chief Content Officer, Thomson Reuters) Like many women, I realize that as I age, I am “becoming myContinue Reading

How Human Resources Can Help During Growth

When a small staff grows and develops, a Human Resources department can be your best friend. Continue Reading

5 Creative Ways to Get More Social Shares for your Startup

Creating shareable content is the name of the online marketing game, and this is how you do it. Continue Reading

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy. Continue Reading

7 Sins of Social Media Marketing

This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. Remember when social media was a new, unchartered territory for brands? Consumers flocked to platforms like Twitter, Facebook and LinkedIn overnight and marketers knew that, in order to stay relevant, they hadContinue Reading

Quora Launches iPad App, Hints at Growth

Quora, the Q&A website where users answer everything from requests for travel tips to philosophical queries like “Why does war exist,” isn’t the most widely-discussed service these days. It certainly hasn’t gotten the same amount of attention as, say, Biz Stone’s Q&A app Jelly But Quora is more popular than ever, its CEO insists. TheContinue Reading

Get to Know Keynote Speaker Kathy Savitt, Chief Marketing Office at Yahoo!

The CMO of Yahoo says her job is like “working for the world’s largest startup.” By Betsy Mikel (Editor, Women 2.0) The countdown to our fall How To Conference has begun! While we at Women 2.0 HQ are working hard to get everything in order so your conference experience is as amazing as ever, ourContinue Reading

The Clever 'Membership' Marketing Trick Used in the NFL

Teams like the Kansas City Chiefs are boosting season ticket sales by making fans feel like they’re part of the franchise. Continue Reading