Archives for December 2014

6 New Year's Resolutions for Professional and Personal Growth

Resolve to meet new people and just see what happens. Continue Reading

How to Measure Your Progress When Building a New Marketing Category

Bringing a new product to market is a bit like looking for something in a dark room. Here’s how to determine what’s working. Continue Reading

Generate Traffic With a Well-Rounded Content Marketing Strategy

Ready to take your website to the next level? Adding these four content strategies to your marketing plan offers a wealth of benefits. Continue Reading

8 Things All Executives Should Know about Marketing Technology in 2015

In the world of marketing technology, remember that tech is on your side. Explore it, use it and put it to work for you toward your goals. Continue Reading

7 biggest marketing and media trends of 2014

In 2014, advertising was in the eye of the beholder For instance, some thought that with 400 million-plus views, Shakira’s “La La La” was the biggest viral ad of the year. Yet YouTube didn’t list it among the year’s most-viewed ads, even though the Activia brand name was well displayed Then there was Ellen DeGeneres’Continue Reading

A 3-Step Beginner's Guide to Social-Media Marketing

So you can create a Facebook post — congratulations! However, that isn’t social-media marketing. Continue Reading

Integrate Social Media With Print Advertising to Boost Your Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing. Continue Reading

The Most Innovative Companies Have Long-Term Leadership

Call 2014 the year of innovation. A Gartner survey of almost 500 executives at global corporations revealed that growth is this year’s top priority. Google Trends reveals that interest in disruptive innovation crept up to peak levels this year. It seems that every time you hop on a quarterly earnings call, the CEO mentions innovation.Continue Reading

5 Tips for Boosting Your Mobile-Marketing Platform in 2015

Make a New Year’s resolution to optimize your marketing for mobile. Continue Reading

5 Ways Referral Marketing Can Move the Needle in Your Biz

Are your customers talking about you to their friends? Here are 5 ways to kickstart the referral conversation! Continue Reading