Archives for January 2015

3 Secrets of Building a Personal Brand From a Marketing Master

Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand. Continue Reading

Making the Case for a Bigger Social Marketing Budget

Sometimes it can take a bit of convincing to get a bigger marketing budget, especially for social media. Here are four tips that will help. Continue Reading

How to Convince Your Boss to Give You a Bigger Social Marketing Budget

Sometimes it can take a bit of convincing to get a bigger marketing budget, especially for social media. Here are four tips that will help you make the case to your boss. Continue Reading

Three Things that Sales and Marketing Leaders Need to Learn from Each Other

Sales and marketing always have the same objective: grow the business. But their roles require focusing on different problems. But that doesn’t mean the two disciplines shouldn’t learn from each other. Continue Reading

The 3 Better Choices to Make for a Winning Content-Marketing Strategy

Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on. Continue Reading

5 Plays That Make Your Email Marketing Score

The preparation and tactics that got the Seahawks and the Patriots to the Super Bowl apply to a winning email-marketing blitz. Continue Reading

4 ways to be more innovative at work

Innovation. It’s easy to talk about it — it’s probably one of your department’s key goals or built into your company’s mission statement — but it’s not so easy to do. It’s even harder to make it a habit in your day-to-day workflow.    As an innovation consultant and entrepreneur, I was recently given aContinue Reading

Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact

Don’t think you can write or tell a good story? Now is the time to learn. Continue Reading

How 'Micro Marketing' Can Create Macro Results for Your Brand

Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less. Continue Reading

7 Key Steps to a Growth Strategy for Your Company That Works Immediately

If you don’t have a tangible plan, you’re actually losing business — or you’re increasing the chance of losing business to competitors. Continue Reading