Archives for April 2015

The Psychology of Influencer Marketing

Working on a campaign outreach? To get an editor’s attention, incorporate the way people think and feel. Continue Reading

5 Content Marketing Tools that Will Make Your SEO Shine

If you want to increase leads and sales, you have to create content with search results in mind. Certain tools will make the process easier. Continue Reading

How to Hire a CMO When Marketing Has Nothing to Do With the Job

New companies seeking to disrupt established industries sometimes face novel staffing problems. How do you fill a job that doesn’t exist anywhere else? Continue Reading

5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain. Continue Reading

The 3 Steps to Marketing Success in 2015

All signs point to the growing importance of social media, email and mobile devices for effective marketing. Continue Reading

5 Signs You Need to Start Tracking Marketing ROI

The good news is that your marketing is likely making an impact. But you might not be measuring it as you should. Continue Reading

5 Social Media Marketing Metrics You Should Be Tracking

Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities. Continue Reading

Social Media Marketing Tips for Local Businesses

There never seems enough hours to meet the demands of a small business but a few hours a week invested online can pay big returns. Continue Reading

Business Growth Starts With Empathy

Four ways to use a design thinking principle to sustain business growth. Continue Reading

Hiring Is 'Marketing,' Too: Treat Applicants Like Your Best Customers

A negative application experience at your company is a story that will get around. Continue Reading