Archives for May 2015

5 Strategies for Brands Playing Catch-up on Social-Media Marketing

Going from unknown to a player on social media requires daring and maybe the help of a hired influencer. Continue Reading

Africa’s Maker Movement Offers Opportunity for Growth

In a glittering ceremony in Skhirat, Morocco, three African innovators emerged as winners in the annual Innovation Prize for Africa competition. The African Innovation Foundation, which organizes the event, focuses on identifying homegrown and scalable innovations that address local problems in Africa. From Foufoumix (a kitchen appliance to replace a mortar and pestle in fufuContinue Reading

How the Super Creative Come Up With Breakthrough Ideas

When facing a time crunch, resist pressure to back-burner time for reflection. Continue Reading

5 Enterprise Marketing Secrets From Ahead-of-the-Curve Companies Like Hubspot

Customer evangelism, helpful content and alignment of sales and marketing are just some of their ingredients for success. Continue Reading

Reviewed: This Innovative Laplet Won't Let You Down

This innovative new “laplet” combines a laptop and a tablet in a way that finally works. Continue Reading

5 Ways You Can Stop Stunting Your Company's Growth

Did somebody say “feedback”? Continue Reading

3 Nike Marketing Tactics You Should Be Using

Popularized by Nike, these marketing tactics have benefited companies across a range of industries. Continue Reading

Small Business Growth Is on the Rebound (But You're Not Out of the Woods Yet)

More new businesses joined the economy in 2014, and immigrant entrepreneurs led the way. Continue Reading

Why This Former 'Simpsons' Producer Is Putting Her Creative Juices Behind Dolls for Gen Z

Great product design is about more than flashy colors, shapes, and sizes; it’s about knowing your customers. Continue Reading

Common Mistakes Made by New Marketing Graduates

As a graduate with a business degree and focus in marketing, you’ll be up against thousands of other young professionals looking for the same elusive jobs. Continue Reading