3 Things to Consider When Choosing a Marketing Automation Provider

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If you're thinking about a marketing automation provider, it's important to proceed with caution: Typically the contracts will lock you in for a least one year. Having worked with a few different providers in recent years, I've learned some valuable lessons along the way. Here are three things I wish someone in marketing had told me before we signed with our first marketing automation provider.

1. Anticipate your future needs

It sounds obvious, but anticipating your future needs can be a tough one for some companies — especially when you're growing quickly. Many marketing automation contracts are based on the number of people at your company who will need access to the software and/or the number of customers/prospects in your CRM database — which isn't necessarily the same number you currently have. In other words, knowing where you'll be in six months or a year is critical. Read more...

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