3 things to know about marketing to Generation Z

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This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

Generation X became Generation Y. Millennials are growing up. And now marketers are shifting focus to "Gen Z" — the next major consumer group, comprised of teenagers who are younger than 19 today. This generation has grown up with full access to the Internet and technology. They're digital natives, and it's even tougher for brands to woo this group and win their loyalty, love and income

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