5 Tech Companies That Get Content Marketing Right




How many tech companies do you think have corporate blogs? Given the buzz around content marketing and its importance to branding and reputation building, you'd think most would.

Think again. Fewer than 21% of technology companies have a corporate blog, according to a recent report from Percussion Software. That's problematic since the same report also suggests that companies with great content on their blogs are perceived to have better, higher-quality products, and a more established reputation.

To be clear, we're not talking about the official Twitter, LinkedIn, and Facebook blogs, as their audiences are brand loyal and even product updates count as a good read. It’s the sm…
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