5 ways to bring your email marketing strategy out of the Jurassic Period


This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

"That thing out there ... that is no dinosaur," exclaims Chris Pratt’s character, Owen, in the movie Jurassic World. Can the same be said about your email marketing strategy?

If your methods are outdated, you're probably not seeing value from your email campaigns. A few quick fixes, however, can bring your strategy out of the Jurassic Period and into the 21st century. Here are five to get you started (warning: more dinosaur jokes ahead):

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