7 marketing mistakes that can put your startup at risk


There is most definitely a learning curve when starting a new venture, and if you aren't making mistakes, you're not taking enough risks. I've seen startups come and startups go. I've seen the good, the bad and the ugly. When it comes to marketing your start-up, there are a few key items you should avoid.

Here are some of the biggest marketing mistakes startups make:

Mistake 1: Forget about the pre-launch hype

I get it — When you are busy building your startup, marketing is probably the last thing on your mind. That being said, growing hype before a launch is exactly what you need to be doing. Maybe you're waiting until everything is "just right." That's fair, but if you hold off until everything is "perfect" (you will be waiting a very long time) to plan your marketing strategy, you will have wasted a valuable opportunity to gain traction in the early stages. Do not fly under the radar. Get your name out there as soon as possible. Read more...

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