8 cause-based marketing trends to look for in 2015


2014 seemed like the year of fundraising through storytelling — and we definitely witnessed some killer campaigns.

Now that 2015 is in full swing, we asked eight entrepreneurs from Young Entrepreneur Council (YEC) to share their top predictions for socially minded storytelling, especially in light of some of the big brand stories of the past year. What makes a viral ask really stick? And does the success of certain cause campaigns mean that all brands are going to have to step up and do good?

Their best predictions are below.

1. Building trust is the new cornerstone of successful storytelling

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