8-second marketing: How to craft content strategies for Generation Z


This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

They can't sit still. They're diverse. They're about a quarter of the United States population. And guess what? They possess $44 billion a year in disposable income, according to a study by Sparks & Honey.

Who am I talking about? Generation Z.

What do these new inhabitants to the consumer ecosystem mean for marketers? 

In an age where multitasking meets fear-of-missing-out (FOMO), the average attention span is down to eight seconds.  Read more...

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