This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.
They can't sit still. They're diverse. They're about a quarter of the United States population. And guess what? They possess $44 billion a year in disposable income, according to a study by Sparks & Honey.
Who am I talking about? Generation Z.
What do these new inhabitants to the consumer ecosystem mean for marketers?
In an age where multitasking meets fear-of-missing-out (FOMO), the average attention span is down to eight seconds. Read more...More about Marketing, Generation Z, Business, Media, and Swot Team Go to Source