A Brief Guide To Marketing Your Dev Shop

Getting contract development work requires a lot more than AdWords and nice references. Here's how one Texas dev shop used content marketing to drive attention to the great work they were already doing.

Let's be honest: Many folks in tech take a dim view of marketing. Very early in my tenure with Mutual Mobile, an Austin-based app developer, I was told no one in marketing could produce anything as compelling as the engineering team.

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