Adidas is the first major brand to use Twitter's Group DM for marketing


Well, that was quick. Less than two weeks after rolling out its Group Direct Messages, a marketer has jumped onto the platform

On Friday, Adidas started rewarding fans for their support of the brand's #ThereWillBeHaters campaign by offering a private group conversation with some soccer stars on Twitter, including Real Madrid CF star Karim Benzema

The brand is choosing three fans who have been most engaged with campaign on Twitter; they will be privy to a 30-minute chat with Benzema. So far, the campaign is netting the expected amount of exultant tweets:

Thank you @adidasfootball for the best day of my life ❤️ will never forget this and thank you @Benzema for being you!

— Hassib sbeiti (@HassibSbeiti) February 6, 2015

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