'Alex From Target' and how meme marketing can work

Auscalem
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They say a picture is worth a thousand words, but in Alex from Target's case, a picture is worth over 500,000 Twitter followers.

Alex, now better known as #AlexFromTarget, was just a normal guy who worked at Target until this Sunday when he became the Internet's newest favorite meme. Twitter user @auscalem (now private) shared a photo of the young male cashier at Target with the caption "YOOOOOOOOOO" and suddenly, Twitter users everywhere starting sharing the photo and talking about "Alex from Target," many of them using the photo to create memes. (You can see many of those memes on BuzzFeed.) Read more...

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