Amazon Takes Old-School Approach to Marketing Kindle Paperwhite

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Amazon may embody all that's new and forward-looking about retail, but it recently adopted a decidedly old-school approach to marketing its latest Kindle Paperwhite e-reader this fall.

On Thursday, the company kicks off a three-month "Read it to Believe it" tour. The first stop is the High Line in New York City, which will take place from Thursday through Sunday, where passers-by are invited to examine the e-reader and ask questions of Amazon personnel firsthand. Those who stop in will also receive a coupon for $5 off a device of their own.

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