Apple Commercial Uses Poetry to Profile the iPad as a Creative Tool

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Running second only to the iPhone in terms of sales of Apple products, the iPad continues to dominate the tablet space, further fueled by the late 2013 release of the iPad Air and the iPad mini

Now, in what appears to be a follow-up to the artistic marketing approach given to the iPad back in October, Apple has released a new iPad commercial spot that relies heavily on poetry set to inspiring imagery

The video opens to a montage of moments showing people using the iPad to shoot video in remote locales, photograph live music events, analyze data in various business and strategic situations and even control robots Read more...

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