Arts Branding Sucks. Here Are 4 Ways To Fix It

Brian Millar explains why cultural venues aren’t getting the PR they need, and what they can do about it.

Bad arts advertising, it’s everywhere once you start to notice it. If Hollywood movies were as bland and formulaic as their posters, there’d be no point in going to see them. If the writers, directors, and performers on Broadway were as memorable as their publicity materials, their shows would be unwatchable.

Of course, there are some truly outstanding campaigns for the arts. But like great radio ads, great arts advertising stands out because it breaks the surface of a sea of meh. Museums, movies, music, and publishing all deserve better.

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