In this talk from the Sydney Founder Institute, Bjorn Behrendt shares his best practices for SEM and Google Adwords. He says, “ I’m a big believer in SEM. It’s a science. If you get it right you will save money, and be able to target customers in a more brilliant and effective way”
Bjorn is the Co-Founder of StyleTread, a leading ecommerce platform in Australia and New Zealand. In addition, he co-founded ParcelPush, and is the current editor of Mobile-Future.com, a blog about the mobile future of Australian commerce.
If you like the video below, apply now to the Spring Semester of the Sydney Founder Institute. Those who apply by the Early Application Deadline (Aug 18th) will have their application fees waived (typically $50) and are eligible for Founder Institute Fellowships.
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