5 tips for running your first influencer marketing campaign

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. The rise of social media has given consumers more power than ever before, arming them with a platform where they can engage brands in real time. This has created a shift in marketing.Continue Reading

5 Essential Elements of Omnichannel Marketing

Omni-Channel has resurfaced as a buzzword – know what it is and how to utilize it for success in your business. Continue Reading

10 Essential Tools for Startup Growth Hackers

If you’re not growing, it’s because you need these in your life. Continue Reading

Creative Strategies For Scoring More Freelance Work

Getting started and developing a steady line of work as a freelancer requires persistence and a careful approach. Here’s how to do it. “How do you make a living?” one recent writing coaching client asked me at the end of our call. He was paying me an hourly fee to help him work on hisContinue Reading

Why Publishing Is the Fifth "P" of Marketing

For a long time these four P’s –product, pricing, placement and promotion — were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don’t tell the whole story. Continue Reading

5 Tips to Successfully Lead a Rapid Growth Company

Here are 5 tips to help you effectively lead a rapid growth company. Continue Reading

Job website has a go at outdoor marketing in the worst possible way

LONDON — Maybe it seemed like a good idea at the brainstorm. “We could set up a blanket with a pair of sandals, a dog bowl and a sign reading ‘Found a job,’ make it look like a homeless person disappeared into a new career?” Needless to say, job website City Calling‘s latest marketing stuntContinue Reading

How advancing women’s equality can add $12 trillion to global growth

A new McKinsey Global Institute report finds that $12 trillion could be added to global GDP by 2025 by advancing women’s equality. The public, private, and social sectors will need to act to close gender gaps in work and society. Continue Reading

5 Dos and Don’ts that will Make or Break Your Mobile Marketing Strategy

Nobody wants to be chained to their laptop anymore. Your best marketing efforts better be directed at mobile. Continue Reading

4 Ways to Use Beta Testing as a Secret Mobile-Marketing Weapon

Here are a few tips you can use on the marketing side of things to turn your beta-testing phase into a true marketing goldmine: Continue Reading