Darth Vader Pepsi Takes Marketing to the Dark Side

Lest you still long for the good old days when Star Wars wasn't owned by Disney, we present one of the last legacies of Lucasfilm: a partnership with Pepsi in Japan that yielded the world's first official Darth Vader cola.

The Vader version of "energy cola" -- which adds royal jelly extract, ginseng and guarana extract to the familiar sugarwater and caffeine concoction -- hit Japanese convenience stores in late October, but is only now starting to filter into the U.S. Tagline: "Give yourself to the Dark Side."

You can buy cans of the stuff for $4 apiece on the Japanese product site Jbox. Cans are also going for $4.95 (plus $6.95 international shipping) on eBay.

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More About: Marketing, Pepsi, Star Wars

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