E-Cigarette Brands Battle to Keep Marketing Rights


E-cigarette company executives were forced to defend their marketing campaigns from critics, including U.S. senators, at a hearing on Wednesday that discussed the impact of e-cigarette advertising on children and teens

Health advocates said they feel e-cigarette ads target kids in ways similar to old cigarette ads did, using everything from cartoons to sexual innuendo. Ads for combustible cigarettes have long been banned because they can cause a litany of health complications, but e-cigarette marketing is almost unregulated.

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