For successful content marketing, focus on authority over SEO

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Building authority continues to be critical in search engine results, regardless of the fall of Google's semantic authorship markup. Optimizing your meta data, headlines and being on top of trending keywords helps your news content rank. No question about that. But quality content conveying expertise, authority and trust plays a key role in gaining positive organic search results.

"Authoritative authors tend to do better in search because their content generates the kind of responses that lead to actual, present-day search signals," says Mark Traphagen, senior director at Stone Temple Consulting and a Google+ expert. Read more...

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