How Neuroscience Is Key to Successful Marketing Strategies


I'm fascinated with all the new information being published about the brain and how it is converging with the efforts of marketers to more effectively communicate with consumers. I've heard neuroscientists say that more has been learned about the brain in the past decade than in all of human history combined.

Ponder this fact for a moment: the human brain hasn't changed for more than 100,000 years. Yet its exposure to information — especially screen-based communication — is growing at an unprecedented rate. Researchers at Nielsen NeuroFocus have been using brainwave measurements to actually quantify how all this multi-platform messaging is affecting subconscious responses. One of their observations is the effect on "filtering." Read more...

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