When Disney comes out with a new animated series, you figure its very existence is the result of months, even years, of careful strategizing, testing and brand positioning. That's not the case for at least one upcoming series on Disney.com.
Blank: A Vinylmation Love Story, which debuted at D23 and will go live online later this fall, is a low–tech, stop–motion animated series put together by the Disney Interactive group, charged with finding new ways to turn Disney.com into a family entertainment destination. The group is often given directives from above to create content based on particular Disney IP, but about a year ago the team was in between projects and seeking something fun to do.
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