How to Improve Your Mobile Marketing Strategy

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A catchy Facebook ad has sucked you in yet again — you're just a couple clicks away from owning another completely impractical pair of stilettos

Except you're on the go during this particular shopping spree; you're navigating the site on your smartphone — and it just isn't displaying correctly. Faced with the annoyance and inconvenience of having to zoom in and click on tiny links, and the difficulty of filling out a credit card form, you close the page in frustration — and likely forget about its existence

This scenario is the stuff of nightmares for businesses seeking to fully optimize their websites for all screen sizes. Read more...

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