Inside Pizza Hut's Saucy Rebranding

New logo, new branding, new menu items: Is this just a middle-aged pizza company trying desperately to adapt to the times?

Pizza Hut needs to appeal to the new generation of pizza-buying Millennials, and they have a new weapon to do so: It's a smear of sauce ladled onto a spinning pizza crust. This is Pizza Hut's new logo, and the fulcrum of the company's largest-ever branding and marketing campaign spearheaded by Deustch LA—the same agency behind the refresh of fellow Yum! Brands property Taco Bell.

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