Job website has a go at outdoor marketing in the worst possible way


LONDON — Maybe it seemed like a good idea at the brainstorm.

"We could set up a blanket with a pair of sandals, a dog bowl and a sign reading 'Found a job,' make it look like a homeless person disappeared into a new career?"

Needless to say, job website City Calling's latest marketing stunt didn't go down too well.

The vignettes were spotted by one Londoner and uploaded to the Shit London Facebook page, where they were immediately branded "sick," "offensive" and "vile."

Another City Calling ad.

Image: Shit London/Facebook

City Calling has since seen several of its stock photo-heavy social posts hijacked by disgruntled Londoners, with one, Concepta Cassar, declaring the campaign "among the most crass things to feature in visual imagery." Read more...

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