Laura Burkemper serves as CEO and “Chief Business Catalyst” at The Catalyst Center, helping organizations accelerate Entrepreneurial Thought and Action to drive business forward. In a crowded global marketplace, organizations, people and products alike, are in need of a catalyst to propel them to the next level. By providing solid, actionable insights, Laura serves as an “In-House Entrepreneur” helping organizations take smart action to innovatively grow their business. By defining revenue streams and effectively articulating the strategic vision of a company into a clearly focused message, Laura creates alignment, strengthening a company’s distinct competences and bottom line results, Creating One Company. One Vision. One Voice.™ for her clients.
A business strategy, marketing and brand re-invention professional, Laura has 20 years of cross-functional business development expertise and a strong portfolio of successes contributing to organizational profitability. Laura has led corporate branding, identity and strategic business and marketing efforts for a number of emerging businesses as well as fortune 500 companies.
Historically, Laura served as Senior Vice President of Global Business Development and Strategy at GROUP360 Worldwide, a marketing communications firm. Leading the strategic direction, business development, marketing communications and public relations efforts, Laura created an integrated marketing platform driving new growth opportunities, revenue streams & efficiencies for the firm. Additionally, Laura served as Director of Client Services for the U.S., Canada, & Latin America at HAVI Global Solutions, an $8B global leader in packaging services, promotion management, analytics & supply chain services. During her tenure, she directed the strategic marketing and consultative selling efforts to McDonald’s Corporation, Coca-Cola, Dr Pepper and their advertising agencies. Also, Laura rose through positions of increasing responsibility at both McDonald’s Corporation and Coca-Cola by elevating product performance and ultimately brand preference through the creation and implementation of innovative sales and marketing plans.
Laura earned her Masters in Business Administration with a concentration in International Business and Marketing from Saint Louis University and holds a Bachelor of Science degree in Business Administration, with a minor in Communications from University of Missouri – St. Louis. Additionally, Laura is an Adjunct Professor at Saint Louis University, co-teaching the MBA course, “Corporate Entrepreneurship & Innovation”.