LinkedIn Buys B2B Marketing Firm Bizo for $175 Million

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LinkedIn on Tuesday announced it is buying Bizo, a B2B marketing firm, for about $175 million.

The transaction is a combination of 10% stock and 90% cash. It is expected to close in the third quarter

Formed in 2008, Bizo provides software and services that let B2B customers reach their target audiences online within professional segments. The platform also lets marketers adjust their messaging as the target customer moves through the purchase funnel. Some 120 million professionals use Bizo's platform.

“It’s exciting for us to bring Bizo’s expertise and technology into our ecosystem,” said Deep Nishar, LinkedIn’s SVP of product and user experience, in a statement. “Our ability to integrate their B2B solutions with our content marketing products will enable us to become the most effective platform for B2B marketers to engage professionals.” Read more...

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