Looking for a job? Ditch the resume tips and open a marketing book

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For many unemployed young people, the job hunt is a dismal pursuit

Books about resume-writing state the importance of “standing out,” but it’s hard to showcase your achievements when everyone around you has comparable triumphs. Even that stellar academic history becomes a minimum requirement when colleges are handing out As at record highs. You’ve listed many accomplishments, but from the perspective of a potential employer, you look exactly the same as every other applicant.

If you’re relying on stale resume advice, you’ll only get as far as others taking the same approach. By thinking like a marketer and creating an ad campaign for yourself, you can defy the odds and outshine other qualified applicants Read more...

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