In the midst of expansion and regulator battles, Lyft recruits a big creative player to step up its branding game.Jesse McMillinImage courtesy of Lyft
Amid a long-awaited but rough-start New York City launch, Lyft has just announced a big hire to further build the brand. Virgin America creative director Jesse McMillin will join the ridesharing service as Lyft's first creative director, to "lead the team in creating the magical and delightful moments in nearly every touchpoint of the Lyft experience and brand," according to Lyft representative Erin Simpson. The news comes a day after Virgin America filed for an IPO.
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