Marketing iOS Apps Just Got A Lot Harder

The App Store quietly unveiled video app walk-throughs--but only for Featured apps, making it harder than ever for small-time devs to get noticed.

Apple's App Store allowed its first ever video in an app listing with the release of a new game titled Clumsy Ninja. While this is a feature app developers have spent years clamoring for to show how the heck their apps actually work, this isn't the liberation that app developers hope it to be--and might end up further entrenching the backdoor politics and favoritism that characterizes Apple's walled garden.

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