Marketing to Women? Keep These 3 Facts in Mind




Throughout history, women have strongly impacted buying habits -- they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns that relate personally to the female audience.

Although a different beast, social media marketing continues to make headway by targeting a powerful subset of connected and engaged women, especially mom bloggers with big social followings.

A survey conducted by Women's Marketing Inc. published new findings that shed light on social media marketing and women. We've pulled three important lessons from the data, which will help businesses to refine their marketing tactics, especially as they pe…
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More About: Marketing, Mobile, Small Business, Social Media, features, open forum, trending, women


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