Mobile to boost growth in global ad market over next four years


Mobile advertising will account for the vast majority of growth in the global ad market in the next four years, according to a report released by eMarketer

A new projection highlights the importance of digital devices in the world's advertising industry, the growth of which is projected to come primarily through mobile phones. Of the more than $150 billion in global ad market growth projected through 2018, $118 billion will come via mobile, according to eMarketer's new projections released Wednesday.

That growth means mobile spending will soon become the dominant digital ad segment in all major markets. Read more...

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