More Evidence The NRA Is Marketing To Moms

But why?

The National Rifle Association doesn't make its demographic makeup public, although it you'd be hard-pressed to find anyone who wouldn't concede it is overwhelmingly white, conservative, and male. (Gun ownership data published by Pew Research seems to support this.) But lately, it seems like the NRA's leadership is especially interested in courting a new and very vocal demographic with considerable household influence: moms.

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