Now Profitable in Major Markets, Lyft Rolls Out National Marketing Campaign

The fast-growing ride-sharing company made a slew of announcements today, including a new hire and branding initiative.

After a year of reported five-fold growth in revenue and ridership, Lyft today announced a number of metrics and milestones as well as initiatives for 2015. According to cofounder and CEO Logan Green, Lyft is now profitable in its most established markets, including San Francisco, Los Angeles, Chicago, San Diego, and Seattle. And while he won't share specific numbers, Green also says that in 2014 the ride-sharing company gained market share against its much larger rival Uber.

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