"Pitch Perfect" And How Analytics Are Transforming Movie Marketing

Social media firm Fizziology says Twitter can predict which films are flops, cult hits, or blockbusters--and they have the data (and marketing plans from studios) to prove it.

When Universal released the cult musical film Pitch Perfect in 2012, they did what any self-respecting studio would do: They commissioned marketing reports and forecasted ticket sales for the Anna Kendrick-starring movie. Among them was an analysis by a company called Fizziology which data-mines social media to see how the film would play out with audiences.

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