Real-Time Marketing: Only the Dumb Survive


Oreo is credited with starting the real-time marketing trend last year during the Super Bowl. This year, the brand may be ahead of the curve once more.

Shortly before the game, Oreo told fans it wasn't going to try to top itself at Super Bowl XLVIII:

Hey guys…enjoy the game tonight. We’re going dark#OreoOut

— Oreo Cookie (@Oreo) February 2, 2014

In retrospect, that was a wise decision. Though most advertisers were firing away on all cylinders, trying to say something clever about the proceedings, no one really left a lasting impression. The one exception was JCPenney, which sent out some misspelled tweets early in the night that led some to conclude that the retailer's account had been hacked Read more...

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