'Save the Bros' is the latest — and cheesiest in cause marketing

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That bro you see in the gym –- the one bench pressing the equivalent of a Smart car — is so shredded he could snap you like a twig. But he’s vulnerable under all that bulk, and he needs your help.

Won’t you rescue him from drinking protein shakes filled with artificial flavorings, toxic pesticides and GMOs?

Organic Valley, a Wisconsin-based organic farmer co-op, asks this cheeky question in a new all-digital ad campaign that may be an industry first for organic marketing.

The brand, via ad agency Humanaut, is premiering a faux PSA dubbed “Save the Bros,” that warns us about the potential collapse of the entire “bro colony” if its members keep chugging chemical-filled muscle milk. Read more...

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