SeaWorld looks ahead to marketing campaign amid dreary attendance report


After a bleak 2014 financial report, SeaWorld is looking ahead to a marketing campaign that the company hopes will rescue its sinking reputation.

Attendance at SeaWorld parks dropped by 1 million visitors from 2013 to 2014, according to the company's fourth-quarter and full-year report.

Annual attendance — at 22.4 million — was the lowest since 2010. In the fourth quarter of 2014, attendance was 4.4 million, compared to 4.5 million in the same period of 2013. Revenue was also down, from $272 million in 2013 to $264.5 million in 2014. Read more...

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