Stealth Marketing: How Brands Infiltrate Vine With Product Placement

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With sights set on its 40 million users — many of whom are teenagers — advertisers are getting crafty in their efforts to break into ad-free Vine.

The six-second video platform, which is owned by Twitter, is one of the largest social networks that doesn't yet run paid advertisements. Marketers can't sponsor or promote videos the way they do on Twitter and Facebook (a sponsored post is clearly marked and shows up in front of people it wouldn't otherwise surface for). But that doesn't mean they're sitting idly by

Instead, brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use Vine to create their own videos, but the message is much different when it comes from a "regular user" instead of the brand itself.) Read more...

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