Taboola raises $117 million to take content marketing global

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With an eye on customization and international expansion, content marketing company Taboola has raised $117 million, its fifth and largest major funding round

Founded in 2007, Taboola is best known for its boxes of recommended articles that appear on a wide variety of websites. The site's meteoric rise has helped fuel the boom in content marketing that has included its main competitor Outbrain, which is reportedly eyeing an IPO later this year at a valuation of $1 billion.

Adam Singolda, CEO of Taboola, told Mashable that the money will be used to bolster its development of customization technology as well as begin working in new languages — a bid to expand its market into Asia and other growth markets. The New York City-based company already has an international footprint, with a major office in Tel Aviv as well as outposts in Bangkok, London and Pasadena, California. Read more...

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