The Best And Worst Branding Of 2014

Plus: The year's top essays and stories on branding

Great branding is more than a logo. It's more than a list of acceptable fonts, too, or even some 100-page PDF containing everything from measurements on proper margins to deep verb-subject-adjective explorations on writing the proper "voice." Great branding is really the DNA of product or company, manifested through various media in ways that the public can recognize and understand.

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