The Big Bad Wolf Gets A Rebranding

An endangered species is worthy of our care, not fear.

Ever since the publication of Little Red Riding Hood—and even long before—wolves have gotten a bad rap in pop culture (with the possible exception of wolf-themed indie band names). A new art campaign seeks to rebrand the Big Bad Wolf as a misunderstood hero, in an attempt to help build support for an endangered species that doesn't get a lot of love.

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